Server-side tracking for WooCommerce and Shopify stores. Capture accurate conversion data despite ad blockers and iOS restrictions — and send it to Meta, Google Ads, and TikTok.
Integrates seamlessly with
The Problem
Ad blockers, iOS privacy updates, and cookie restrictions mean you're only seeing a fraction of your actual conversions — and your ad platform optimisation is suffering.
Result: 30–60% of conversions go untracked
Result: 99%+ match rate, zero browser dependency
Features
A complete server-side tracking stack — from plugin to platform delivery.
Send purchase events, add-to-cart, page views, and custom events to Meta Conversions API, Google Ads, and TikTok simultaneously — all from a single server-side integration. One event in, three platforms updated.
Server-side means no client code to block. Events fire reliably every time, regardless of browser extensions or privacy settings.
Match anonymous visits to purchases using first-party data. Works even after iOS 14.5+.
See every event as it fires — inspect payloads, track delivery status across platforms, and debug issues with a live event stream dashboard and accuracy scoring.
WooCommerce plugin installs in minutes. No code changes. Download from your dashboard.
Server-side tracking uses your own first-party data. No third-party cookies, no cross-site tracking. Full control over what data is sent and when.
Process
No engineering team needed. From installation to live tracking in under 10 minutes.
Install the Sowi WooCommerce plugin or Shopify app. Takes under 5 minutes with no code changes required.
Add your Meta Pixel ID, Google Ads Customer ID, and TikTok Pixel code to the Sowi dashboard.
Purchase events, cart actions, and custom events flow server-side to all your ad platforms automatically.
Comparison
| Feature | Browser Tracking | Sowi |
|---|---|---|
| Works with ad blockers | ✗ | ✓ |
| Works on iOS Safari | ✗ | ✓ |
| Event match rate | 40–70% | 99%+ |
| GDPR compliant by default | ✗ | ✓ |
| Real-time event monitoring | ✗ | ✓ |
| Session stitching | ✗ | ✓ |
| Multi-platform routing | ✗ | ✓ |
| No code required | ✗ | ✓ |
Join stores using Sowi to recover lost conversions and scale their ad spend with confidence.